The Beginning of Season Sale

I rarely buy new season clothes when they first appear in the shops. I know the sensible fashiony people with their finger on the pulse buy their winter coat in August and their bikini in February to ensure not missing out but I just can’t do it. I don’t have the wardrobe space for one thing. For another, who in their right mind (apart from Gisele Bundchen) wants to be trying on swimwear right after Christmas?

Sequin skirt £21 down from £39.50 at M&S

Sequin skirt £21 down from £39.50 at M&S

Fashion, by its very nature, is always one step ahead. The Autumn Winter shows are scheduled in March and Spring Summer in September. This would be fine and logical if those seasons then started in reality six months later. However these days and for the past few years now, summer hasn’t properly started until July and a diluted winter not until December.

Camisole top £12 down from £20 at Top Shop

Camisole top £12 down from £20 at Top Shop

So we shouldn’t really be surprised that the ‘mid season’ sales are appearing before most of us have even turned the heating on/off which then of course has the knock-on effect of the ‘end of season’ sales commencing in at what is really only the beginning of the season. This year we are now in full blown sale mode in June and it’s hardly surprising given most of us are still wearing a jacket to go out and eating porridge for breakfast. I actually wore my puffa to the playground last week for goodness sake.

Dress £124.95 down from £249 at Anthropologie

Dress £124.95 down from £249 at Anthropologie

My greedy, shopaholic self is thrilled that there is all this discounted stuff on the high street three weeks before I go on holiday. Meanwhile my pragmatic, list making side is recoiling in horror at the thought of the shops being full of knitwear and boots by the time I get back. An outfit I daringly bought in April because I loved it so much I didn’t want to miss out is still in its packaging. It’s probably also half price now dammit.

Knotted Dress £25 down from £39.99 at H&M

Knotted Dress £25 down from £39.99 at H&M

There is only one thing for it and that is to be sensible and to buy pieces that will work right through to the end of the year rather than just in the pub garden or on the beach. And actually the Spring Summer 2015 collections have been full of versatile colours and fabrics so there will be plenty to snap up.

1. Suede and leather

Suede bucket bag £35 down from £50 at ASOS

Suede bucket bag £35 down from £50 at ASOS

It’s everywhere and while it seemed daft at the start of the season, if you invested in a bag or a pair of shorts in suede or leather it’s probably the hardest working thing in your wardrobe. It’s a no-brainer as sale purchases go.

2. Silk

Silk blouse £64.90 down from £85 at Uterque

Silk blouse £64.90 down from £85 at Uterque

A second season of Gillian Anderson and her silk shirts in The Fall meant the love affair with anything silky continued. The soft shades in the shops now will look gorgeous with the heavier fabrics later in the year.

3. Swimwear

Swimsuit £14 down from £25 at M&S

Swimsuit £14 down from £25 at M&S

Well obviously because swimwear is an absolute nightmare to shop for at any time of the year so if you find something you love and it also happens to fit then get it – get it twice, three times if it’s in the sale! This M&S one is a structured fabric and has a lovely slightly 50s feel while still being completely classic.

4. Midi Skirts

Midi skirt £59 down from £135 at Reiss

Midi skirt £59 down from £135 at Reiss

I can’t believe I’m saying this yet again but they’re not going away are they? They’re great for any age and any occasion and whether it’s hot or cold they work. This Reiss midi will be just as fabulous with a polo neck and boots.

5. Maxi Dresses

Maxi dress £19.99 down from £49.99 at Zara

Maxi dress £19.99 down from £49.99 at Zara

This reduction is too good to be true. The colours of this floaty fabric ensure an easy transition into autumn and the dominance of pretty maxi dresses this summer means they won’t be going anywhere fast. Team with a skinny rib underneath or a chunky knit over the top and then add boots.

6. Slingback heels

Slingback heels £85 down from £135 at Reiss

Slingback heels £85 down from £135 at Reiss

Who doesn’t need a pair of classic black heels? These Reiss slingbacks are classic with a twist and oh so elegant. You might as well get them when they’re reduced because you’re never not going to replace classic black heels when they look worn out are you? They’re like carpet in that way.

Now where did I put my credit card… Happy Beginning of End of Sale Shopping Everyone!

 

 

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About aftercarrie

I help people refine their wardrobe to suit their shape, colouring and lifestyle. I am a style consultant, personal shopper and colour analyst working in London. Be the loveliest possible you. My first book SHOPPED was released on 5th July 2016 (September Publishing). www.emilystott.net
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2 Responses to The Beginning of Season Sale

  1. penny stott says:

    On my way to Reiss now !

    Like

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